Brands work hard and make sure that their products reach the hands of influencers and media representatives. However, if the box they receive seems unappealing, then most likely they will not even talk about it. Currently, many brands are gaining immense success through social media solely thanks to how appealing their packaging is. This guide is going to explain how you can create the PR box packaging that everyone will want to share.
It is a common question that comes to mind at first. As you may have guessed, a PR box is nothing but a specially created package sent by a brand to an influencer, blogger, journalist, or other media representative. The aim is clear – you should encourage the recipient of your box to open it and share its content with their audience.
“PR” stands for Public Relations. However, today, a PR package box is mainly associated with social media. If the influencers open and talk about the box you have prepared for them, then millions of people will be exposed to your brand.
Is excitement generated by receiving a brown paper box? Not usually. The excitement is generated when there is a beautiful presentation of the package, accompanied by a personalized note. This is exactly the type of feeling that encourages customers to grab their phones and start taking photos.
A box cannot be simply a box. This is an element of the process that is supposed to make an impression. It is the first thing that the customer sees. And the presentation of the product will depend entirely on it.
A good PR box design does not have to be expensive. But it does need to be thoughtful. Here are the key things to plan before you start:
Pick a box shape that works for what you are sending. A rigid lid box feels luxurious. A mailer box with a magnetic closure feels exciting to open. Think about the unboxing moment, not just the shipping function.
A handwritten note or a custom card goes a long way. People appreciate it when a brand treats them like a real person, not just a follower count. Add the influencer’s name to the box or the card inside. It shows you did not just mass-mail this to hundreds of people.
The inside of the box matters just as much as the outside. You want the influencer to stay interested from the moment they open it to the last item they pull out.
Put your hero product right on top. This is the item you most want people to see and talk about. Do not hide it under other things. Make it the star of the show.
Do not stuff the box with too many items. A box that is too full looks cluttered on camera. Pick three to five items that work together and tell a clear story.
Some PR boxes get posted once and forgotten. Others get reshared hundreds of times. What is the difference?
People share things that surprise them. If your box has a hidden compartment, a special reveal, or a clever message, people will want to show it off. Think about what would make someone say, ” Wow, ” when they open it.
The best PR boxes feel like a story from start to finish. The outside tells people who you are. The inside shows them what you are about. And the note at the end makes them feel connected to your brand. When the story is good, people want to share it.
Even big brands make mistakes with their PR box. Here are the most common ones:
After shipping your boxes, monitor their performance. Observe how many posts they generate online and see whether there is an increase in visits to your website following the appearance of an unboxing video. Ask your influencers to add a particular hashtag to posts featuring your PR box to simplify monitoring their performance. In case your boxes fail to spark interest in the influencers and their followers, do not abandon them. Minor alterations to the appearance of the box or the products included can result in the desired outcome.
Learn how to get PR packages for your brand with step-by-step tips — from pitching templates and selecting influencers to package design and tracking results. Premier Rigid Boxes helps you create standout PR kits that get noticed.
An excellent PR box serves several purposes. Apart from housing your products, it helps tell your brand’s story, generates excitement, and introduces your company to thousands of new consumers. Concentrate on the correct approach to designing your boxes, personalized contents, and products that appeal to your target audience. Once everything is done correctly, the influencers will not only open the box but also show it off to the world.
Cathy
